Skin whitening has been controversial since many junk products have given a bad reputation for whitening the skin in a harmful way. But do you know what skin whitening actually is? It does not necessarily result in a pale, whiter skin tone than the original. Instead, it fades the scars and pigmentation, brightens the skin, and reduces skin dullness or suntan. One way to overcome these problems is by using a facial serum! It has a higher concentration of active ingredients and has proven to be more effective than other skincare products. And The NEW NIHON Gold Radiance Serum is safe and effective for skin whitening. Want to know more about the goodness of this product?